Vladislav Tsopljak’s presentation at Level Up KL 2022 shares game developers’ tips for pitching problems to publishers

Vladislav Tsopljak’s presentation at Level Up KL 2022 shares game developers’ tips for pitching problems to publishers

The Level UP KL 2022 event is still ongoing and showcases various key figures in the gaming industry in Southeast Asia, especially Malaysia. Vladislav Tsopljak – Co-founder & Neon Doctrine’s CCO Talked a lot about how developers pitch their games to publishers and tips on the ins and outs of it.

Vladislav Tsopljak has 10 years of experience publishing games in Asia, with more than 20 games sold in millions of copies, which can be said to be very popular. He has also participated in the distribution of well-known games such as Resident Evil, Monster Hunter, Death Stranding, etc. through outsourcing.

Vladislav Tsopljak’s presentation at Level Up KL 2022 shares game developers’ tips for pitching problems to publishers

To be able to successfully pitch a game to publishers, Vlad said developers need to explain what is needed and why they need more money. The issue of porting games to various platforms also needs to be considered. Some developers also just want to develop games without worrying about sales. Many end up with a 50/50 income share, he said.

In addition to the game itself and the issues of porting to various platforms, Vlad said language localization is also very important and can cost a lot of money. The idea is that developers must be able to identify a market or market for their game to a certain region so as not to waste a lot of resources.

Not just cost, other resources are often provided by certain publishers as well. For example, if a developer wants to polish his art quality, he needs QA to ensure the quality of the game so that it doesn’t break when released, or he needs a showcase/exhibition of the game. These things are difficult and expensive for small developers, so publishers can help.

Vladislav Tsopljak’s presentation at Level Up KL 2022 shares game developers’ tips for pitching problems to publishers

Here’s at least the breakdown of what Vladislav Tsopljak describes when developers want to pitch their games to publishers:

  • put up
  • game video
  • Full description of team/studio developers to be able to explain and justify existing teams and demonstrate chemistry
  • Full game description, what’s the attraction, what’s the unique selling point
  • what do you need? As already mentioned above.
  • Ideally, you already have a build showcase
  • Investment is necessary, both in terms of money and time.Explain in detail why publishers should invest in games
  • Publishers have to pay studios everything they need to make ends meet while developing games, from equipment to employee salaries. Localization and marketing must also be handled by the publisher.
  • Never copy-paste/copy other people’s sales pitches.

Do more research and don’t be deceived

There are many ways to reach publishers, Vladislav Tsopljak said. It can be through social media like Twitter or Discord. It can also be via email, in person, through online events, to M2M. Connectivity is also important. Friends and the community can give you the best advice on ongoing projects.

One of the things Vladislav Tsopljak emphasizes the most is making sure to always do research on the publishers you want to work with. Care must be taken. Who they are, where they come from, what their goals are, and why they want their game. There will be a lot of confidential information, so you have to be careful when choosing.

Vladislav Tsopljak’s presentation at Level Up KL 2022 shares game developers’ tips for pitching problems to publishers

“Identify who’s in charge. Don’t want to be thrown here and there with different people. Before you know it, you’re too busy taking care of people instead of the game you’re developing.” Vlad said. “Don’t rely on hype. When pitching, check their previous titles and what the community thinks of their record.” Vlad continued.

Vlad says never believe if a developer approaches you and says your game will sell well. He will most likely try to deceive the developers. Don’t trust their data, stay vigilant and be realistic about your own thoughts.

With regard to the contract, Vlad also explained that the developer must know what the minimum profit can be, or how much profit will be shared. Crazy, some publishers will claim 100% of the profits for him. After the game is released, the developers will get nothing. Make sure the developer still has to control/control the product.

Don’t waste time and connections are important

Vladislav Tsopljak’s presentation at Level Up KL 2022 shares game developers’ tips for pitching problems to publishers

At the end of his talk, Vlad shared some quick tips. For example, it is recommended not to waste 5 or 6 years on just one project/game, 1-2 years is the maximum period to start building a portfolio and experience. Often in events, a lot of context is a very important part.

“Self-promotion is also important. Never be shy and afraid to share your game, including its plans and development process. It’s okay to be small, but it will continue to grow and people in the community will slowly love your game.” Vlad said.

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